Intrenion

Framework: Pragmatic Institute Framework

Table of Contents

• Market
• Focus
• Business
• Planning
• Programs
• Readiness
• Support

Market

1. Market problems
2. Win/Loss analysis
3. Distinctive competencies
4. Competitive landscape
5. Asset assessment

Focus

1. Market definition
2. Distribution strategy
3. Product portfolio
4. Product roadmap

Business

1. Business plan
2. Pricing
3. Buy, build, or partner
4. Product profitability
5. Innovation

Planning

1. Positioning
2. Buyer experience
3. Buyer personas
4. User personas
5. Requirements
6. Use scenarios
7. Stakeholder communications

Programs

1. Marketing plan
2. Revenue growth
3. Revenue retention
4. Launch
5. Awareness
6. Nurturing
7. Advocacy
8. Measurement

Readiness

1. Sales alignment
2. Content
3. Sales tools
4. Channel training

Support

1. Programs
2. Operations
3. Events
4. Channels

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