Intrenion
A public knowledge base for service sourcing, bringing together practical operating standards, frameworks, practices, contract models, and reference material for planning, procuring, governing, and improving service relationships.
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Service Sourcing Framework
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Original Doctrine
Original doctrine developed from our own observations, experience, and analysis.
Service Sourcing
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AI for Service Organizations
Organizational Knowledge
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Book Doctrine
Timeless ideas translated into practical doctrine cards.
Service Sourcing
Sourcing & Procurement
Project & Program Management
Negotiation
Influence & Interpersonal Dynamics
Judgment & Decision Making
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Building Professional Services
- 7 Powers: The Foundations of Business Strategy (Hamilton Helmer)
- 24 Assets: Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World (Daniel Priestley)
- 100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success (Richard Weylman)
- America's Most Successful Startups: Lessons for Entrepreneurs (Max Finger et al.)
- Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth (David G. Thomson)
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling (Michael Port)
- Build: An Unorthodox Guide to Making Things Worth Making (Tony Fadell)
- Company Of One: Why Staying Small Is the Next Big Thing for Business (Paul Jarvis)
- Contagious: Why Things Catch On (Jonah Berger)
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Geoffrey A. Moore)
- Crush It!: Why Now Is The Time To Cash In On Your Passion (Gary Vaynerchuk)
- Differentiate or Die: Survival in Our Era of Killer Competition (Jack Trout et al.)
- Escaping the Build Trap: How Effective Product Management Creates Real Value (Melissa Perri)
- Founding Sales: The Early Stage Go-to-Market Handbook (Peter Kazanjy)
- Free: How Today's Smartest Businesses Profit by Giving Something for Nothing (Chris Anderson)
- Gap Selling: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price (Keenan)
- Good Services: How to Design Services that Work (Louise Downe)
- Good to Great: Why Some Companies Make the Leap … and Others Don't (Jim Collins)
- Hooked: How to Build Habit-Forming Products (Nir Eyal)
- How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services (Tom McMakin et al.)
- How Not to Suck at Consulting: 28 Insights and Tactics for Everybody Starting in the Consulting Industry (Axel Janiec et al.)
- How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time (George Berkowski)
- How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services (Doug Fletcher)
- Inspired: How to Create Tech Products Customers Love (Marty Cagan)
- It's Not the Big That Eat the Small… It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business (Jason Jennings)
- Jack Trout on Strategy (Jack Trout)
- Jobs to be Done: Theory to Practice (Anthony W. Ulwick)
- Lean Customer Development: Building Products Your Customers Will Buy (Cindy Alvarez)
- Made to Stick: Why Some Ideas Survive and Others Die (Chip Heath et al.)
- Modern Monopolies: What It Takes to Dominate the 21st Century Economy (Alex Moazed et al.)
- Monetizing Innovation: How Smart Companies Design the Product Around the Price (Madhavan Ramanujam et al.)
- Monopoly Rules: How to Get the Next Big Thing to Market Ahead of Your Competition (Milind M. Lele)
- Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships (Tom McMakin et al.)
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (April Dunford)
- Positioning: The Battle for Your Mind (Al Ries et al.)
- Running Lean: Iterate from Plan A to a Plan That Works (Ash Maurya)
- Service Innovation: How to Go from Customer Needs to Breakthrough Services (Lance A. Bettencourt)
- Simplify: How the Best Businesses in the World Succeed (Richard Koch)
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Jake Knapp et al.)
- Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! (Colin C. Campbell)
- Ten Types of Innovation: The Discipline of Building Breakthroughs (Larry Keeley et al.)
- The 22 Immutable Laws of Marketing (Al Ries et al.)
- The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Christopher Lochhead et al.)
- The Art of Client Service: The Classic Guide (Robert Solomon)
- The Automatic Customer: Creating a Subscription Business in Any Industry (John Warrillow)
- The Bezos Letters: 14 Principles to Grow Your Business like Amazon (Steve Anderson et al.)
- The Challenger Sale: Taking Control of the Customer Conversation (Matthew Dixon et al.)
- The Cold Start Problem: How to Start and Scale Network Effects (Andrew Chen)
- The Embedded Entrepreneur: How to Build an Audience-Driven Business (Arvid Kahl)
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (Ben Horowitz)
- The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Carmine Gallo)
- The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Clayton M. Christensen)
- The Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Scott D. Anthony et al.)
- The Innovator's Solution: Creating and Sustaining Successful Growth (Clayton M. Christensen et al.)
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Dan Olsen)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Eric Ries)
- The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Rob Fitzpatrick)
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