Problem
People wait too long to share because they think they need to be an expert.
Action
Share what you are learning and discovering as you go.
Outcome
People connect with your unique perspective and progress.
Chapter: You Don’t Have to Be a Genius
Problem
Finished work hides the effort and decisions behind it.
Action
Show drafts, experiments, notes, and work in progress.
Outcome
People better understand and appreciate your work.
Chapter: Think Process, Not Product
Problem
Long periods of silence make your work easy to overlook.
Action
Publish one small idea, lesson, or update every day.
Outcome
You build a visible record of your work over time.
Chapter: Share Something Small Every Day
Problem
People cannot understand your interests if they only see your output.
Action
Collect and share the books, ideas, tools, and discoveries that interest you.
Outcome
People gain a clearer picture of your taste and interests.
Chapter: Open Up Your Cabinet of Curiosities
Problem
Work is harder to remember when people do not know its context.
Action
Explain the challenge, insight, or experience behind what you share.
Outcome
People understand and remember your work more easily.
Chapter: Tell Good Stories
Problem
Useful knowledge has limited value when it stays private.
Action
Turn your lessons and methods into simple explanations for others.
Outcome
People benefit from your knowledge and trust your expertise.
Chapter: Teach What You Know
Problem
Constant self-promotion causes people to lose interest.
Action
Share useful ideas and support others more often than you ask for attention.
Outcome
You build stronger relationships and greater trust.
Chapter: Don’t Turn Into Human Spam
Problem
Negative feedback can distract you from meaningful progress.
Action
Keep the feedback that improves the work and ignore the rest.
Outcome
You continue to improve without losing focus.
Chapter: Learn to Take a Punch
Problem
People may want to help but not know how.
Action
Offer clear ways for interested people to buy from you, hire you, or support you.
Outcome
You gain the support you need to continue your work.
Chapter: Sell Out
Problem
Many people stop before the benefits of long-term effort appear.
Action
Continue making and sharing work regularly.
Outcome
Your body of work and reputation grow over time.
Chapter: Stick Around