Intrenion

Blueprint to a Billion (David G. Thomson)

Table of Contents

• Practice 1: Build your company around a repeatable growth blueprint
• Practice 2: Create a value proposition that solves an important customer problem better
• Practice 3: Focus on the fastest-growing market segment
• Practice 4: Win respected customers that validate your solution
• Practice 5: Form alliances with established companies to enter new markets
• Practice 6: Make decisions that increase long-term business value
• Practice 7: Build a leadership team with complementary inside and outside experience
• Practice 8: Recruit board members with expertise that supports growth
• Practice 9: Align the seven essentials to reinforce each other
• Practice 10: Prepare yourself to help build future blueprint companies

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Blueprint to a Billion (David G. Thomson)

Practice 1: Build your company around a repeatable growth blueprint

Problem
Many companies grow without a consistent approach.

Action
Use a repeatable growth blueprint to guide major business decisions.

Outcome
The company grows with greater consistency.

Chapter: The Blueprint Thesis: A Different Approach to Growth

Practice 2: Create a value proposition that solves an important customer problem better

Problem
Customers ignore products that offer little meaningful difference.

Action
Create a value proposition that solves an important customer problem better than competing alternatives.

Outcome
More customers choose your company.

Chapter: Create and Sustain a Breakthrough Value Proposition - The Blueprint Value Proposition

Practice 3: Focus on the fastest-growing market segment

Problem
Slow markets limit revenue growth.

Action
Concentrate your resources on a high-growth market segment with expanding demand.

Outcome
Revenue grows faster.

Chapter: Create and Sustain Exponential Revenue Growth - Exploit a High-Growth Market Segment

Practice 4: Win respected customers that validate your solution

Problem
Prospective customers hesitate without credible proof.

Action
Earn the business of well-known customers whose success demonstrates your value.

Outcome
New customer acquisition becomes easier.

Chapter: Create and Sustain Exponential Revenue Growth - Marquee Customers Shape the Revenue Powerhouse

Practice 5: Form alliances with established companies to enter new markets

Problem
Entering new markets alone takes too much time.

Action
Partner with larger companies that already have strong market access.

Outcome
Market expansion happens faster.

Chapter: Create and Sustain Exponential Revenue Growth - Leverage Big Brother Alliances for Breaking into New Markets

Practice 6: Make decisions that increase long-term business value

Problem
Short-term thinking reduces future returns.

Action
Prioritize decisions that strengthen the company's long-term value.

Outcome
The business generates greater financial returns.

Chapter: Seizing the Opportunity to Create Exponential Returns - Becoming the Masters of Exponential Returns

Practice 7: Build a leadership team with complementary inside and outside experience

Problem
Leadership teams with similar backgrounds leave important gaps.

Action
Combine leaders with deep company knowledge and valuable outside experience.

Outcome
Leadership decisions become stronger.

Chapter: Seizing the Opportunity to Create Exponential Returns - The Management Team: Inside-Outside Leadership

Practice 8: Recruit board members with expertise that supports growth

Problem
A board without relevant expertise provides limited guidance.

Action
Select board members whose skills align with the company's key growth needs.

Outcome
Strategic decisions improve.

Chapter: Seizing the Opportunity to Create Exponential Returns - The Board: Comprised of Essentials Experts

Practice 9: Align the seven essentials to reinforce each other

Problem
Disconnected business strengths reduce overall performance.

Action
Coordinate the seven essentials so they work together.

Outcome
The business scales more effectively.

Chapter: Seizing the Opportunity to Create Exponential Returns - Linking the 7 Essentials

Practice 10: Prepare yourself to help build future blueprint companies

Problem
Many people miss opportunities in high-growth companies.

Action
Develop the skills needed to contribute to blueprint companies.

Outcome
You become more valuable as businesses grow.

Chapter: Seizing the Opportunity to Create Exponential Returns - Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue