Problem
People often focus on failures and miss what already works.
Action
Identify situations in which the desired result already occurs, and repeat the behaviors that caused it.
Outcome
Change becomes easier because it is built on proven actions.
Chapter: Direct the Rider - Find the Bright Spots
Problem
People hesitate when they are unsure what to do next.
Action
Describe the specific behaviors required at the most important moments.
Outcome
People act with greater consistency.
Chapter: Direct the Rider - Script the Critical Moves
Problem
People lose direction when the destination is unclear.
Action
Describe a concrete future result that people can clearly imagine.
Outcome
People stay focused on the same objective.
Chapter: Direct the Rider - Point to the Destination
Problem
Information alone often does not lead to action.
Action
Use experiences or examples that make people feel the importance of change.
Outcome
People become more motivated to act.
Chapter: Motivate the Elephant - Find the Feeling
Problem
Large changes can feel too difficult to begin.
Action
Start with a small step that can be completed successfully.
Outcome
People gain momentum to continue.
Chapter: Motivate the Elephant - Shrink the Change
Problem
People struggle to change when they do not believe they can.
Action
Encourage people to see their actions as evidence of the person they want to become.
Outcome
People persist longer when facing difficulty.
Chapter: Motivate the Elephant - Grow Your People
Problem
The environment often makes good behavior harder than it should be.
Action
Remove obstacles and adjust conditions to support the desired action.
Outcome
People perform the behavior more often.
Chapter: Shape the Path - Tweak the Environment
Problem
New behaviors are easy to forget.
Action
Link the desired action to a consistent cue and repeat it regularly.
Outcome
The behavior becomes more automatic.
Chapter: Shape the Path - Build Habits
Problem
People are strongly influenced by what others do.
Action
Make examples of the desired behavior visible throughout the group.
Outcome
More people adopt the behavior.
Chapter: Shape the Path - Rally the Herd