Problem
People resist change when they do not see the need for it.
Action
Communicate the reasons and risks that make the change necessary.
Outcome
People accept that change should happen.
Chapter: Building Awareness
Problem
People do not support change when they see no personal value in it.
Action
Show how the change helps their work, goals, or future success.
Outcome
People become willing to support the change.
Chapter: Creating Desire
Problem
People cannot change their behavior when they do not know what to do.
Action
Provide clear instructions on the tasks and behaviors the change requires.
Outcome
People understand how to work in the new way.
Chapter: Developing Knowledge
Problem
People struggle to apply change when they lack practical ability.
Action
Give opportunities to perform new tasks with coaching and support.
Outcome
People can successfully implement the change.
Chapter: Fostering Ability
Problem
People return to old ways when new behaviors are not reinforced.
Action
Recognize, measure, and support the continued use of new behaviors.
Outcome
People sustain the change over time.
Chapter: Reinforcing Change