Table of Contents
How to Make Sense of Any Mess (Abby Covert)
- Identify the Mess
- State Your Intent
- Face Reality
- Choose a Direction
- Measure the Distance
- Play with Structure
- Prepare to Adjust
Making Numbers Count (Chip Heath et al.)
Translate Everything, Favor User-Friendly Numbers
- Translate Everything
- Avoid Numbers: Perfect Translations Don’t Need Numbers
- Try Focusing on 1 at a Time
- Favor User-Friendly Numbers
To Help People Grasp Your Numbers, Ground Them in the Familiar, Concrete, and Human Scale
- Find Your Fathom: Help People Understand Through Simple, Familiar Comparisons
- Convert Abstract Numbers into Concrete Objects
- Recast Your Number into Different Dimensions: Try Time, Space, Distance, Money, and Pringles
- Human Scale: Use the Goldilocks Principle to Make Your Numbers Just Right
Use Emotional Numbers - Surprising and Meaningful - to Move People to Think and Act Differently
- Florence Nightingale Avoids Dry Statistics by Using Transferred Emotion
- Comparatives, Superlatives, and Category Jumpers
- Emotional Amplitude: Selecting Combos That Hit the Right Notes Together
- Make It Personal: “This Is About You”
- Bring Your Number into the Room with a Demonstration
- Avoid Numbing by Converting Your Number to a Process That Unfolds Over Time
- Offer an Encore
- Make People Pay Attention by Crystallizing a Pattern, Then Breaking It
Build a Scale Model
- Map the Landscape by Finding the Landmarks
- Build a Scale Model You Can Work With
- Epilogue: The Value of Numbers