Service competitive analysis

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Overview

The service productization project packages professional (consulting, outsourcing, support) services for easier marketing and selling. Packaged professional services simplify the transaction process for the seller and buyer by reducing the necessary explanations and discussions to the bare minimum. This approach reduces transaction costs for the selling organization, which improves the profitability of the services and starts the engagement sooner, which benefits the buyer. After the organization has productized its services, the corresponding teams have the freedom for true service innovation.

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Form structure

Section selection section

  • Which kind of task do you want to do?
  • Who's the interviewee?
  • Is this a test form response?

Market definition analysis section

  • What market is your organization in?
  • What markets is your organization not in?
  • What alternative market definitions come to mind?
  • What are the market definitions of your competitors?

Porter’s competition analysis section

  • What’s the typical industry/market rivalry?
  • What’s the threat of new market entrants (e.g., startups)?
  • What’s the threat of substitutes?
  • What’s the threat of substitutes?
  • What’s the bargaining power of buyers?

Competitive behavior analysis section

  • What’s competitive customer non-buying behavior?
  • How does customers’ slow action threaten your organization?
  • What other customer behavior is competitive to your organization?

Competitor research analysis section

  • What are competing organizations?

Competitor classification analysis section

  • What are possible competitor classification schemes?

Competitor business model analysis section

  • What’s your example of a competitor?
  • What’s the usual customer problem your organization’s competitors solve?
  • What solution approach do your organization’s competitors sell?
  • What channel do your organization’s competitors sell through?
  • What revenue stream do your organization’s competitors use?
  • What cost structure do your organization’s competitors have?
  • How successful are your organization’s competitors with this business model?

Competitor positioning analysis section

  • What are examples of good positioning of your organization’s competitors?
  • What are examples of bad positioning of your organization’s competitors?

Competitor marketing approach analysis section

  • What’s your organization’s competitors’ usual marketing approach?
  • What works well with this approach?
  • What doesn’t work well with this approach?

Competitor sales approach analysis section

  • What’s your organization’s competitors’ usual sales approach?
  • What works well with this approach?
  • What doesn’t work well with this approach?