Service design

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Overview

The service productization project packages professional (consulting, outsourcing, support) services for easier marketing and selling. Packaged professional services simplify the transaction process for the seller and buyer by reducing the necessary explanations and discussions to the bare minimum. This approach reduces transaction costs for the selling organization, which improves the profitability of the services and starts the engagement sooner, which benefits the buyer. After the organization has productized its services, the corresponding teams have the freedom for true service innovation.

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Form structure

Section selection section

  • Which kind of task do you want to do?
  • Who's the interviewee?
  • Is this a test form response?

Requirements analysis section

  • What have you heard about service productization so far?
  • What examples of service productization do you know about?
  • What are your expectations of service productization?
  • What are your organization’s challenges regarding service marketing?
  • What are your organization’s challenges regarding service sales?
  • What are your organization’s challenges regarding service delivery?
  • How could service productization improve your organization’s current situation?

Business model design section

  • What are your organization’s target customers?
  • What aren’t your organization’s target customers?
  • What problem does your organization solve for its customers?
  • What problems doesn’t your organization solve for its customers?
  • What solution does your organization solve for its customers?
  • What solution doesn’t your organization solve for its customers?
  • What channel does your organization use to market and sell its customer solutions?
  • What channel doesn’t your organization use to market and sell its customer solutions?
  • What revenue stream does your organization use?
  • What revenue stream doesn’t your organization use?
  • What cost structure does your organization have?
  • What cost structure doesn’t your organization have?

Industry focus design section

  • What market is your organization part of?
  • What industry is your organization part of?
  • What industry do you target?
  • What market do you target?

Solution design section

  • What’s your customers' job to be done?
  • What’s your customers' general challenge?
  • What’s your general solution?
  • What’s the outcomes you aim to improve?
  • What’s your general delivery approach?
  • What’s your general pricing approach?
  • What’s your general delivery methodology?
  • What’s your organization’s positioning?

Jobs-to-be-done section

  • What’s your organization’s primary job to be done?
  • What’s your organization’s ‘Define’ job to be done?
  • What’s your organization’s ‘Locate‘ job to be done?
  • What’s your organization’s ‘Prepare‘ job to be done?
  • What’s your organization’s ‘Confirm‘ job to be done?
  • What’s your organization’s ‘Execute‘ job to be done?
  • What’s your organization’s ‘Monitor‘ job to be done?
  • What’s your organization’s ‘Modify‘ job to be done?
  • What’s your organization’s ‘Conclude‘ job to be done?

Outcomes section

  • What are the primary job-to-be-done outcomes?
  • What are the ‘Define’ job-to-be-done outcomes?
  • What are the ‘Locate’ job-to-be-done outcomes?
  • What are the ‘Prepare’ job-to-be-done outcomes?
  • What are the ‘Confirm’ job-to-be-done outcomes?
  • What are the ‘Execute’ job-to-be-done outcomes?
  • What are the ‘Monitor’ job-to-be-done outcomes?
  • What are the ‘Modify’ job-to-be-done outcomes?
  • What are the ‘Conclude’ job-to-be-done outcomes?

Transaction process design section

  • What’s your general marketing approach?
  • What’s your general business development approach?
  • What’s your thought leadership approach?
  • What’s your useful information approach?
  • What’s your personal networking approach?
  • What’s your general sales approach?
  • What’s your general solution presentation approach?

Transition process design section

  • What’s the approach to transitioning client environments to your organization?
  • What’s the approach to setting up client engagements?
  • What’s the approach to transitioning the team into the client engagement?
  • What’s the approach to transitioning the client’s processes?
  • What’s the approach to transitioning the client’s technology?

Development process design section

  • What’s your solution development approach?
  • What development methodologies do you use?
  • What’s the approach to setting up the development environment?
  • What kind of people do you need for solution development?
  • What processes do you need to set up for solution development?
  • What technology do you need for solution development?

Operations process design section

  • What’s your operation model?
  • What’s your operational methodology?
  • What’s the approach to set up operations?
  • What kind of people you need for operations?
  • What processes do you need to set up for operations?
  • What technology do you need for operations?

Contract design section

  • What’s your approach to contract design?
  • What contract template do you want to use?
  • What compliance requirements do you have to pay attention to?
  • What are relevant contract sections?
  • What are relevant contract terms?
  • What’s your approach to balance the contract between buyer and seller?
  • What’s your approach to reduce the complexity of the contract?
  • What’s your approach to radically simplify the contract?
  • What’s your approach to speed up the contract negotiation and closure process?

Client size design section

  • What organizational size do you target?
  • What’s your offering for organizations with ~10 employees?
  • What’s your offering for organizations with ~100 employees?
  • What’s your offering for organizations with ~1000 employees?
  • What’s your offering for organizations with ~10000 employees?
  • What’s your offering for organizations with ~100000 employees?

Consulting approach design section

  • How do you provide requested information?
  • How do you provide a solution to a given problem?
  • How do you conduct diagnosis that may redefine the problem?
  • How do you provide recommendations?
  • How do you assist the implementation?
  • How do you build consensus and commitment?
  • How do you facilitate client learning?
  • How do you improve organizational effectiveness?

Counter-commoditization positioning section

  • How do competing solutions of competing organizations become commodities over time?
  • Why is this commoditization trend a problem for your organization?
  • What can your organization do to counter this commoditization trend?

Positioning design section

  • What positioning approach are you referring to?
  • What are the typical positionings of this type of your organization’s competitors?
  • What’s a possible positioning of this type for your organization?

Power forces design section

  • What power force are you referring to?
  • What are the typical proposition simplifications of this type of your organization’s competitors?
  • What’s a possible proposition simplification of this type for your organization?

Price simplification process section

  • What price simplification are you referring to?
  • What are the typical price simplifications of this type of your organization’s competitors?
  • What’s a possible price simplification of this type for your organization?

Marketing process design section

  • What tactic are you referring to?
  • What's your organization currently doing well?
  • How can your organization improve?

Sales process design section

  • What approach are you referring to?
  • What's your organization currently doing well?
  • How can your organization improve?