Management questions

Action

Job & Outcomes
  • Why do we need an initial definition of the job-to-be-done and outcomes?
  • What is the concept of job and outcomes?
  • How do we align on the job-to-be-done?
  • How do we align on the outcomes?
Observation
  • How do we observe?
  • How do we observe internally?
  • How do we observe externally?
  • How do we structure our observations?
  • How do we align our observations?
Interview & Survey
  • How do interviews and surveys help us?
  • How do we conduct interviews?
  • How do we conduct surveys?
  • How do we structure our observations?
  • How do we align our observations?
Root cause analysis
  • What is a root-cause analysis?
  • How do we conduct a root-cause analysis?
  • What are analysis and facilitation tools?
  • How do we select tools?
  • How do we structure our observations?
  • How do we align our observations?
Brainstorming & Workshops
  • What is brainstorming?
  • How can brainstorming help?
  • How do we conduct a brainstorming session?
Capability maturity assessment
  • What is a capability maturity assessment?
  • How can a capability maturity assessment help?
  • What are capability maturity assessment frameworks are available?
  • How do we create our own capability maturity assessment framework?
  • How do we conduct a capability maturity assessment?
Business case
  • What is a business case?
  • How can a business case help?
  • How can a business case lead into the wrong direction?
  • How do we create a business case?
  • How do we structure our business case?
Elicitation & Communication
  • How do we elicit the facts?
  • How do we align on the facts?
  • How do we communicate the facts?
Agile solution implementation
  • How do we design a minimum viable solution?
  • Why is it not necessary to design a full-blown solution?
  • How do we test our solution?
  • How do we implement the solution?
  • How do people adopt the implemented solution?
  • How do we support people to adopt the implemented solution?

Innovation system people page

Innovative people requirements list
  1. What are our knowledge requirements for innovative people?
  2. What are our skill requirements for innovative people?
  3. What are our experience requirements for innovative people?
  4. What is the right growth mindset attitude?
Organizational image improvement list
  1. What are our organizational work image improvement activities?
  2. What are our organizational team image improvement activities?
  3. What are our organizational salary image improvement activities?
  4. What are our organizational value image improvement activities?
  5. What are our organizational innovation image improvement activities?
  6. What are our organizational coaching image improvement activities?
People search list
  1. What are our online platforms to search for people?
  2. What are our offline networks to search for people?
  3. Which employee connections can we use to search for people?
  4. What are our online events to search for people?
  5. In which offline events can we search for people?
  6. In which offline career conferences can we search for people?
  7. In which universities and colleges can we search for people?
  8. Which competitors can we search for people?
People referrals list
  1. What are our motivations to refer people?
  2. What are our incentives to refer people?
  3. What are our networks to refer people?
  4. What are our people referral practices?
Basic interview questions list
  1. What promising things did you learn about in school / your current company?
  2. What are some interesting things happening at other companies?
  3. What are the most important trends in our industry?
  4. Who are our most promising competitors?
  5. What are our competitors doing and planning?
  6. What are some possible disruptive innovations for us in the future?
Advanced interview questions list
  1. What are innovations have you imagined, developed, implemented before?
  2. What is the business idea you are working in your free time on?
  3. What would you tell our CEO to change about our business?
  4. How do you handle setbacks and failures? How do you motivate yourself?
  5. How do you handle the improper support of your employer of your ideas?
People support questions list
  1. How can we support you with the right leadership?
  2. How can we support you with the right coaching?
  3. How can we support you with the right mentoring / sponsoring?
  4. How can we support you with the right feedback?
  5. How can we support you with the right people community?

Corporate entrepreneurship series

Entrepreneur hiring list
  1. How do we define an entrepreneurial experience?
  2. How do we measure an entrepreneurial experience?
  3. How do we measure people who have only ideas but do not realize them?
  4. How do we define the domains of entrepreneurial experience we are looking for?
  5. How do we explain our innovation approach as a slow corporation to entrepreneurs?
  6. How do we motivate entrepreneurs to join our organization?
  7. How do we explain the entrepreneurial freedom of our organization?
Entrepreneur support list
  1. How do we support our people in ideating and testing new business models?
  2. How do we support our people in building a new business?
  3. How do we motivate our people to build a new business?
  4. How do we explain to our people that we support entrepreneurship and building new businesses?
  5. How do we define rules to build new businesses?
  6. How do we work together with our entrepreneurs?
  7. How do we support entrepreneurs in their transition from employees of our business to partners of our business?
Shared interests list
  1. How do we analyze the new business in terms of strategic impact to our core business?
  2. How do we assess the new business in terms of sustaining vs. disruptive and incremental vs. radical innovation?
  3. How do we copycat the new business of our own people?
Investing list
  1. How do we invest in a similar new business?
  2. How do we invest in the new business of our entrepreneurs?
  3. How do we find the right venture capital partners to co-invest in the new business?
  4. How do we guide the entrepreneurs through the investment process?
  5. How do we define our expectations of working together?
  6. How do we participate in the growth of the new business?
  7. How do we support the lead investor leading the investment?
  8. How do we position ourselves as the trusted advisor of our entrepreneurs?
  9. How do we evaluate and improve the investment process for future entrepreneurs?
Venture capital list
  1. How do we fund leaving entrepreneurs with venture capital?
  2. How do we work together with venture capital firms?
  3. How do we develop an incubator/accelerator to support leaving entrepreneurs?
  4. How do we motivate entrepreneurs to use our help in building their new business?
  5. How do we work together with external incubators/accelerators to support our entrepreneurs?
Business development list
  1. How do we support the new business with our customer acquisition channels?
  2. How do we use known market experts to spread the word?
  3. How do we develop complementary business models and solutions to grow together?
  4. How do we share best practices with the new business?
  5. How do we make the gained knowledge and experience available for future entrepreneurs?
  6. How do we find other possible entrepreneurs throughout our business?

Innovation sprint series

Team list
  1. What is the team size?
  2. Who is the expert with the business vision?
  3. Who is the owner of the results of the Innovation Sprint?
  4. What are the required functions to make the team cross-functional?
  5. Who are the Innovation Sprint team members?
  6. Who are the guest experts?
Roles list
  1. Who is the decision-maker?
  2. Who is the facilitator?
  3. Who is the time keeper?
  4. Who is the scribe?
  5. Who recruits the interviewees?
Decision-making list
  1. What are the practices to make decisions?
  2. What are the practices to keep discussions concise?
  3. What are the practices to share different opinions?
  4. What are the practices to facilitate decisions?
Sprint approach list
  1. What is the duration of the Innovation Sprint?
  2. What is the daily time commitment?
  3. What is the frequency of breaks?
  4. What are the agenda items?
  5. What are the practices to share the agenda with the team?
Working space list
  1. What is the workshop room?
  2. What are the collaboration devices?
  3. What are the stationery supplies?
  4. What are the practices to supply food & beverages?
  5. What are the practices to procure the necessary supplies?
Collaboration rules list
  1. What are the practices for 'zero distraction'?
  2. What are the practices to use electronic devices (phones, laptops, tablets, etc.)?
  3. What are the practices to respect time limits?
Expectations list
  1. What are the expectations towards product development?
  2. What are the expectations towards organizational development?
  3. What are the expectations towards learning?
  4. What are the expectations towards team collaboration?
  5. What is the challenge we expect to solve?
Business goals list
  1. Define our reason for running the Innovation Sprint.
  2. Define our goal for six months.
  3. Define our goal for a year.
  4. Define our goal for three years.
  5. Define our long-term goal.
Customer definition list
  1. What is the industry branch of the customer? (B2B vs. B2C)
  2. What are the customer's current practices to improve and innovate?
  3. What are the intellectual capabilities of the customer?
  4. What are the demographics?
  5. What are the experiences with existing solutions?
  6. What is the available budget?
Jobs definition list
  1. What is the core functional job?
  2. What is the related secondary job?
  3. What is the related tertiary job?
  4. What is the emotional job?
Outcomes definition list
  1. What are the core functional job outcomes?
  2. What are the related secondary job outcomes?
  3. What are the related tertiary job outcomes?
  4. What are the emotional job outcomes?
Sprint target list
  1. Who is the most important customer?
  2. What is the customer's most critical experience?
  3. Who are the end-users?
  4. What are the Sprint targets?
Expert selection list
  1. Who are the business experts?
  2. Who are the product experts?
  3. Who are the customer experts?
  4. Who are the technology experts?
  5. Who are the marketing experts?
Interview structure list
  1. What is the introductory message to the guest experts?
  2. What are the questions for the guest experts?
  3. What are the interview summary practices?
  4. What is the duration of the interviews?
  5. What are the note-taking practices?
Business expert interview list
  1. Who are the customers we target with our new product?
  2. What are the customer needs we like to address with the new product?
  3. What is the innovation for the customers?
  4. What are the challenges we need to overcome to successfully deploy the new product?
  5. What are the opportunities for our organization in the next year?
  6. What is the journey of our organization in the next five years?
Product expert interview list
  1. What are the reasons to launch the new product?
  2. What are the new product launch practices?
  3. What are the commercial success criteria for new products?
  4. What are the new product launch risks?
  5. What were the failures at launching products in the past?
  6. What were the previous attempts at offering similar solutions in the past?
Customer expert interview list
  1. Who are the existing customers?
  2. What is the anticipated reaction to the new product from the existing customers?
  3. What are the technological innovations sought by the existing customers?
  4. What are the practices to reach the new customers with the new product?
  5. What are the current industry/market trends?
  6. What are the market opportunities for the new product?
  7. What are the obstacles to the new product?
Technology expert interview list
  1. What are the technical requirements for the new product?
  2. What are the technical complications related to the product?
  3. What are the technology innovations to be adopted as part of the new product?
  4. What are the customer data privacy practices?
  5. What are the security risks related to product deployment?
  6. What are the security risk mitigation practices?
Marketing expert interview list
  1. What are the insights from researching the market?
  2. What are the trends in the market?
  3. What are the usual competitors of the new product?
  4. What are the strengths and weaknesses of the competitors?
  5. What are the new product marketing practices?
  6. Which channels will be most effective for new product marketing?
Idea research list
  1. What are the sources of inspiration?
  2. What are the inspiration search practices?
  3. What are the research practices?
  4. What are the idea selection criteria?
  5. What is the attitude towards copycatting?
Finding & Sharing list
  1. What are the idea listing practices?
  2. What are the idea sharing practices?
  3. What are the idea presenting practices?
  4. What are the additional idea capturing practices?
  5. What are the team feedback practices?
Team dynamics list
  1. What are the Sprint target splitting practices?
  2. What are the team division practices?
  3. What are the group work practices?
  4. What are the solution design practices?
Solution design list
  1. What are the key information review practices?
  2. What are the idea generation practices?
  3. What are the variation sketching practices?
  4. What are the one-page outline practices?
  5. What are the possible one-page outline formats?
  6. What are the sketch contents?
Feedback sharing list
  1. What are the solution approach presentation practices?
  2. What are the solution approach review practices?
  3. What are the solution approach presentation practices?
  4. What are the solution approach feedback sharing practices?
  5. What are the new idea capturing practices within the feedback session?
Solution to prototype list
  1. What are the solution approach to prototype selection criteria?
  2. What are the solution selection criteria?
  3. What are the decision matrix criteria?
  4. What are the final choice practices?
Winning solutions list
  1. What are the practices for solutions not selected for prototyping?
  2. What are the practices for the selected solutions that are irreconcilable?
Solution visualization list
  1. What are the storyboard development practices?
  2. What is the storyboard content?
  3. What is the storyboard format?
  4. What is the opening scene?
  5. What are the prioritization practices?
  6. What are the storyboard decision-making practices?
Work distribution list
  1. Who is the prototype designer?
  2. Who is the prototype assembler?
  3. Who is the written content creator?
  4. Who is the test data person in charge?
  5. Who is the prototype reviewer?
  6. Who is the interviewer?
Prototyping list
  1. What are the prototype development practices?
  2. What are the right prototype development attitudes?
  3. What are the possible prototype formats?
  4. What are the task distribution practices?
  5. What are the work distribution and tracking practices?
  6. What are the prototype quality practices?
Showcasing list
  1. What are the prototype verification practices?
  2. What are the prototype presentation practices?
  3. What are the gap handling practices?
  4. What are the prototype confirmation practices?
Interviewee recruitment list
  1. What are the interviewee search practices?
  2. What are the interviewee selection criteria?
  3. What is the right number of interviewees?
  4. What is the offering for the interviewee's participation?
Environment setup list
  1. What are the interview meeting preparation practices?
  2. What is the interview location?
  3. What are the required hardware and software components?
Interview structure list
  1. What is the welcome statement?
  2. What are the trustful rapport practices?
  3. What are the prototype presentation practices?
  4. What are the prototype user test practices?
  5. What are the interview summary practices?
Interview summary list
  1. What do you find useful about this product?
  2. What do you find out of place about this product?
  3. How do you describe your experience with this product?
  4. How would you compare the tested product with what you already use?
  5. What would you like to improve about this product?
  6. How do you explain this product in your own words?
Feedback sharing list
  1. What are the interview note-taking practices?
  2. What are the user feedback discussion practices?
  3. What are the user feedback summary practices?
Interpretation list
  1. What are the interview interpretation practices?
  2. What are the interview failure handling practices?
  3. What are the flawed success prevention practices?
  4. What are the clear success handling practices?
Follow-up list
  1. What are the innovation sprint follow-up practices?
  2. Who are the stakeholders that will confirm new product buy-in?
  3. What are the stakeholder result presentation practices?
  4. What are the untested idea and solution approach practices?
  5. What are the immediate actions after the Sprint?
  6. What are the team follow-up practices?
Success sharing list
  1. Who is the primary communicator of the successful Innovation Sprint?
  2. Who are the stakeholders to communicate to?
  3. Who are the other teams to communicate to?
  4. Who are the other organizations to communicate to?
  5. What is the message?
  6. What is the media and format to be used?
Innovation sprint scaling list
  1. What are the Innovation Sprint scaling practices of our team?
  2. What are the Innovation Sprint scaling practices of other teams?
  3. What are the Innovation Sprint scaling practices of partnering organizations?
  4. What are the Innovation Sprint improvement practices?

Job and outcomes series

Customer definition list
  1. How do we define our customers?
  2. How do we define the needs of our customers?
  3. How do we define the demographics of our customers? (e.g., gender, age, ethnic background, or company demographics such as size, market, revenue, profitability)
  4. How do we classify different groups of customers? (e.g., users, influencers, decision-makers, buyers, procurement, maintenance)
  5. How do we create personas for target people?
  6. How do we define possible cognitive biases when defining personas?
Job and outcomes list
  1. How do we define the core job?
  2. How do we define secondary jobs?
  3. How do we understand the customer perspective?
  4. How do we define outcomes?
  5. How do we create the job map?
  6. How do we define alternative job maps?
Segments of opportunity list
  1. How do we find segments of opportunity?
  2. How do we create the survey?
  3. How do we record the data?
  4. How do we use factor analysis and cluster analysis to segment the market?
  5. How do we create the profiling questions?
  6. How do we find overserved and underserved customers?
  7. How do we calculate the data?
  8. How do we present the data?
Competitive analysis list
  1. How do we find the value proposition?
  2. How do we define unmet needs?
  3. How do we conduct the competitive analysis?
  4. How do we create the survey?
  5. How do we record the data?
  6. How do we present the data?
  7. How do we calculate the data?
Hidden growth opportunities list
  1. How do we target hidden growth opportunities?
  2. How do we target the overserved desired outcomes?
  3. How do we target the underserved desired outcomes?
  4. How do we calculate the opportunity score?
  5. How do we present the opportunity landscape?
  6. How do we create an opportunity landscape?
  7. How do we create an innovation strategy?
  8. How do we develop new solutions based on the innovation strategy?
  9. How do we add / cut features?
  10. How do we define the impact on our business model?
  11. How do we define the impact on our pricing system?
Market strategy list
  1. How do we create our market strategy?
  2. How do we define the right offerings for each segment?
  3. How do we communicate the value propositions of our solution?
  4. How do we market and sell our solution?
  5. How do we structure our organization according to the different solutions and segments?
  6. How do we add features from our competitors?
  7. How do we create new solutions?
  8. How do we close offering gaps?
  9. How do we develop new features?
  10. How do we create ancillary solutions?
  11. How do we build a platform to systematize the different solution offerings?
Solution approaches list
  1. How do we define our strategic choices?
  2. How do we systematize our strategic choice?
  3. How do we build a better and more expensive solution that appeals to underserved customers?
  4. How do we build a better and less expensive solution that provides one solution for all customers?
  5. How do we build a worse performing and less expensive solution that appeals to over-served customers and non-consumers?
  6. How do we build a worse performing and more expensive solution that appeals to customers with limited alternatives, or customers in captured markets?

Platform series

Upfront investment list
  1. How do we show users our long-term commitment?
  2. How do we estimate the amount of money we have to invest?
  3. How do we signal to the users the invested sum of money?
Single-sided solution list
  1. How do we define the single-sided customers we build the platform for?
  2. How do we define the single-sided business model?
  3. How do we acquire users for the single-side solution?
  4. How do we release two-sided platform features?
  5. How do we pivot to the two-sided platform?
  6. How do we change our business by changing the solution from a one to a two-sided platform?
  7. How do we define the life cycle of the single-sided solution?
  8. How do we change the strategy of the single-sided solution after the two-sided solution is released?
Single-sided platform list
  1. How do we combine both user groups into one?
  2. How do we define the business model of the single-sided platform?
  3. How do we define the common set of features for both sides?
  4. How do we find users to act as producers and consumers?
Existing platform list
  1. How do we find existing platforms we can build on?
  2. How do we approach real-world communities?
  3. How do we define the subset of users?
  4. How do we analyze the challenges of the existing platforms?
  5. How do we determine features the users are missing on the existing platforms?
  6. How do we define the incremental better value for the defined subset of users?
  7. How do we attract the subset of users to use our solution?
  8. How do we facilitate the interaction of the target customers on the existing platform?
  9. How do we spread the word about our new solution on the existing platform?
  10. How do we hide our goal to build a new platform and steal the users from the existing platform?
Consumer incentivisation list
  1. How do we act as the producers for the consumers of the two-sided platform?
  2. How do we conceal the fact that we are the real producers of the platform?
  3. How do we show potential producers the outputs are being sold to real consumers?
  4. How do we attract real producers to overtake the role of the producers on the platform?
  5. How do we set the budget to incentivize the consumers?
Producer incentivisation list
  1. How do we act as the consumers for the producers of the two-sided platform?
  2. How do we conceal the fact that we are the real consumers of the platform?
  3. How do we show potential consumers that there are producers waiting to serve them?
  4. How do we attract real consumers to overtake the role of the consumers on the platform?
  5. How do we set the budget to incentivize the producers?
Existing consumers list
  1. How do we get the producers to bring consumers to the platform?
  2. How do we create single-sided features for the producers?
  3. How do we incentivize producers to bring their existing consumers to the platform?
  4. How do we support the producers onboarding their consumers?
  5. How do we support producers to grow their business?
  6. How do we collaborate with producers?
Big bang list
  1. How do we jump-start the platform with a big bang?
  2. How do we engage push marketing strategies to attract a high volume of interest?
  3. How do we handle the simultaneous onboarding of many users?
  4. How do we find possible events to launch our platform solution?
  5. How do we attract attendees of the event to use our platform solution?
  6. How do we advertise our platform solution at the event?
Micro market list
  1. How do we start the micro market?
  2. How do we define the micro market?
  3. How do we attract users of the micro market?
  4. How do we facilitate network effects?
  5. How do we determine the right number of initial users?
  6. How do we facilitate transactions in the micro market?
  7. How do we define the initial features for the micro market?
  8. How do we bring existing offline connections to our online platform?
VIP users list
  1. How do we define our VIP users?
  2. How do we attract our VIP users?
  3. How do we get our VIPs to act as influencers?
  4. How do we support VIP users to get their friends on our platform?
  5. How do we collaborate with the VIP users to develop our platform?
  6. How do we filter our early users for VIPs?
  7. How do we show early users our cooperation with the VIPs?

Bootstrapping series

Short-term profitability list
  1. How do we design a business model based on immaterial services? (e.g. professional services, crafts)
  2. How do we design a business model with low market entry barriers?
  3. How do we design a business model with operations of a low learning curve?
  4. How do we design a business model with low marketing and sales costs?
  5. How do we design a business model with short-term profitability?
  6. How do we define our existing assets?
  7. How do we define the necessary assets to get to profitability with the new business model?
  8. How do we define a business model that is familiar to our target customers?
Service to subscription list
  1. How do we create a standardized delivery process?
  2. How do we sell a budget to proactively advise the client?
  3. How do we develop a lease / rent business for hardware and software?
  4. How do we build a subscription business? (e.g. LinkedIn Learning, Gartner, industry newspaper)
  5. How do we build a software business?
  6. How do we build a platform business?
Scalable core list
  1. How do we define our scalable core solution?
  2. How do we build the scalable core solution?
  3. How do we define the business model of the scalable core solution?
  4. How do we integrate the scalable core solution with our services business?
  5. How do we sell the core solution to other service providers?
  6. How do we ensure the customer operates the scalable core solution on its own without services?
  7. How do we demarcate the scalable core solution from complementary services?
  8. How do we build up a partner program for channel partners?
Core content list
  1. How do we define the business model of the core content solution?
  2. How do we define the content architecture/structure?
  3. How do we integrate the core content solution with our services solution?
  4. How do we structure the content creation process?
  5. How do we market and sell the core content solution as a stand-alone offering?
Core software list
  1. How do we create an add-on to an existing solution?
  2. How do we lower the development costs with modern software frameworks?
  3. How do we speed up the production of the core software solution?
  4. How do we integrate the core software solution with the service solution?
  5. How do we define the business model of the core software solution?
MVP list
  1. How do we reduce the time for scalable core solution development?
  2. How do we define the minimum features to sell the scalable core solution?
  3. How do we find the target customers with the highest demand?
  4. How do we change the price while maturing the solution?
  5. How do we test the scalable core solution as part of our service solution?
Scalable services list
  1. How do we maximize the efficiency of our services?
  2. How do we maximize the hourly rate of our services?
  3. How do we build the services around the scalable core solution?
  4. How do we divide our people for solution development and professional services?
  5. How do we test the core solution with our services clients?
Licensing list
  1. How do we license the scalable core solution to other service businesses?
  2. How do we counter conflicts of interests and disincentives?
  3. How do we offer 2nd and/or 3rd level support?
  4. How do we offer learning material?
  5. How do we ensure long-time commitment and support?
  6. How do we support service businesses in building up complementary content and services?
Consulting to solution list
  1. How do we shift from consulting to solution development and support?
  2. How do we define our business model with the shift to solution development and support?
  3. How do we support our service customers while shifting to solution development and support?
  4. How do we support our partners licensing the solution?

Hyperscaling series

Virality list
  1. How do we build a highly useful solution?
  2. How do we invent a new solution category?
  3. How do we simplify the existing solutions?
  4. How do we get people to recommend the solution?
  5. How do we promote the solution on existing platforms? (e.g., online social networks, industry associations)
  6. How do we incorporate network effects into the solution?
  7. How do we select the corresponding customer acquisition channels?
  8. How do we integrate influencers and/or market evangelists?
Zero inventory list
  1. How do we build a platform instead of a pipe business?
  2. How do we drop-ship our products?
  3. How do we improve our forecast accuracy?
  4. How do we improve our supply reliability?
  5. How do we reduce our demand variability?
  6. How do we reduce our manufacturing lead times?
  7. How do we reduce our manufacturing lot sizes?
  8. How do we reduce our number of items to produce, store, and move?
  9. How do we reduce our order sizes?
  10. How do we reduce our supplier lead times?
Platform business model list
  1. How do we create a platform business model?
  2. How do we create network effects?
  3. How do we solve the chicken-or-egg problem?
  4. How do we build a one-sided solution that we transform into a two-sided platform later on?
  5. How do we co-innovate with our suppliers and customers?
  6. How do we support the information needs of the participants in our market?
  7. How do we facilitate exchange in our market?
Low COGS list
  1. How do we lower the costs of goods sold (COGS) to less than 5%?
  2. How do we develop solutions with a low cost of goods sold?
  3. How can we transform physical products / immaterial services into content/software/platform solutions?
  4. How do we lower the transaction costs with fully standardized and automated transactions?
  5. How do we standardize and automate our marketing and sales?
  6. How do we automate our customer support?
  7. How do we standardize our solution delivery?
  8. How do we standardize our pricing?
  9. How do we modularize our solution to meet different customer needs?
  10. How do we reduce our customer acquisition costs?
CAPEX reduction list
  1. How do we operate CAPEX light?
  2. How do we hire freelancers, consultants, and temporary workers instead of our own internal employees?
  3. How do we use public-cloud services instead of buying hardware and software?
  4. How do we outsource production and logistics to contractors?
  5. How do we buy managed services for commodity capabilities instead of building our own capabilities?
Recurring revenue model list
  1. How do we create our recurring revenue model?
  2. How do we define our feature sets and tiers of pricing?
  3. How do we define the corresponding customer acquisition channels? (e.g., content marketing, word-of-mouth marketing)
  4. How do we make our solution an "exclusive" membership "club" including community interaction instead of "only" a subscription service?
  5. How do we up-sell our customers to higher-tiered planes and more seats of the solution?
  6. How do we argue for a subscription instead of perpetual licensing?
  7. How do we continuously add value to our solution?
  8. How do we ensure ongoing customer success with our solution?
Self-service list
  1. How do we automate our customer onboarding process?
  2. How do we automate our solution delivery?
  3. How do we automate our customer acquisition?
  4. How do we build a settings and preferences dashboard instead of a manual configuration?
  5. How do we make marketing and sales (pricing) information publicly available?
  6. How do we answer prospects' questions electronically instead of in-person/on-site talks?
  7. How do we support the customer with the adoption of the solution?
  8. How do we keep in touch with customers through remote coaching and customer service?

Friendship series

Basic habits list
  1. What are the practices to take interest in others' interests?
  2. What are smile practices?
  3. What are the practices to reign with names?
  4. What are the practices to discuss what matters to them?
  5. What are the practices to leave others a little better?
Trust list
  1. What are the practices to avoid arguments?
  2. What are the practices to never say "you are wrong"?
  3. What are the practices to admit faults quickly and emphatically?
  4. What are the practices to begin in a friendly way?
  5. What are the practices to access affinity?
  6. What are practices to surrender the credit?
  7. What are the practices to engage with empathy?
  8. What are the practices to appeal to noble motives?
  9. What are the practices to share your journey?
  10. What are the practices to throw down a challenge?
Change leadership list
  1. What are the practices to begin on a positive note?
  2. What are the practices to acknowledge your baggage?
  3. What are the practices to call out mistakes quietly?
  4. What are the practices to ask questions instead of giving direct orders?
  5. What are the practices to mitigate fault?
  6. What are the practices to magnify improvement?
  7. What are the practices to give others a fine reputation to live up to?
  8. What are the practices to stay connected on common ground?

Work ethic series

Courage list
  1. How do we select the hardest task instead of cherry-picking work?
  2. How do we speak out loud about problems and challenges instead of sweeping them under the carpet?
  3. How do we challenge our teammates on their thinking and doing?
  4. How do we challenge everyone regardless of their position or level?
  5. How do we stand firm on opinions even if we are the minority?
  6. How do we support others at all times?
  7. How do we do the right thing?
Goals list
  1. How do we envision the solution?
  2. How do we frame the goal of the sprint?
  3. How do we focus on the work instead of getting distracted?
  4. How do we give the attention a task demands even if we don't like it?
  5. How do we stay efficient even if we appreciate the task?
  6. How do we prevent procrastinating?
  7. How do we provide regular updates on our work to keep people informed?
Commitment list
  1. How do we know how to support the team?
  2. How do we go the extra mile?
  3. How do we stay at home when sick to protect the team?
  4. How do we be on time instead of keeping the team waiting?
  5. How do we define work done? (definition of done)
  6. How do we make personal contributions for the sake of the team?
  7. How do we support team members with difficult tasks?
Respect list
  1. How do we listen to all team members?
  2. How do we let everyone finish their points?
  3. How do we value everyone's opinion?
  4. How do we value the contribution of everyone regardless of personal preferences?
  5. How do we use team resources efficiently?
  6. How do we prioritize our team members before everyone else?
Openness to challenges list
  1. How do we tell bad news to the team and our stakeholders?
  2. How do we adapt our language to our stakeholders' needs?
  3. How do we tell news on time to prevent further problems?
  4. How do we solve personal issues with people to stay productive?
  5. How do we talk openly about our personal feelings?
  6. How do we stick to the truth?
  7. How do we show the progress to our stakeholders?
Values spreading list
  1. Who are the stakeholders we have to integrate into our work ethics?
  2. What are the communication channels to spread the word about our work ethics?
  3. How do we further develop our work ethics?
  4. How do we show other teams our work ethics?
  5. Who could be the next team to work on their work ethics?
  6. How do we educate other teams on our work ethics?
  7. Are there any additional work ethics/work value concepts we could adopt in the future?
Prioritization list
  1. How do we prioritize individuals and interactions over processes and tools?
  2. How do we prioritize working software/management systems over comprehensive documentation?
  3. How do we prioritize customer collaboration over contract negotiations?
  4. How do we prioritize responding to changes in plans?

Leadership series

Values list
  1. Core values: What are my core values?
  2. Thought expression: How do I express my thoughts in a unique way?
  3. Environmental values: How do I align my values with that of my employer?
  4. Value clarification: How do I explain my values to my teammates?
  5. Value sharing: How do I provide opportunities for my team to share their values?
  6. Value alignment: How do we align on our different values?
Example setting list
  1. Proof of action: How do I prove my words by my actions?
  2. Commitment: How do I show commitment to the values I share?
  3. Stories: How do I tell stories to encourage my colleagues?
  4. Communication: How do I highlight my values in daily communication?
  5. Feedback: How do I ask teammates for feedback on my values and their implementation?
  6. Feedback incorporation: How do I incorporate the feedback received?
Vision list
  1. Passion: What is the passion that motivates me and makes me move forward?
  2. Future: How do I imagine future perspectives and possibilities?
  3. Learning lessons: How do I learn lessons from the past?
  4. Current developments: How do I follow up with current developments in the work environment?
  5. Perspectives: How do I discover the important knowledge, skills, and experience of my employees for future perspectives?
  6. Participation: How do I involve everyone in information on future concepts of the organization?
Enlistment list
  1. Aspiration: How do I recognize my team's personal values?
  2. Difference: How do I highlight my team members' contributions to our goals?
  3. Future: How do I speak in a positive and encouraging way about the future?
  4. Feelings recognition: How do I recognize my team members' emotions and feelings as important?
  5. Speech: How do I reflect my passion and values as part of my speech?
Challenge list
  1. The case for change: How do I convince my team that constant changes are needed?
  2. Problem-solving: How do I solve current issues?
  3. Thinking: How do I encourage others to think differently?
  4. Knowledge: How do I use collective knowledge to generate new ideas and solutions?
  5. Listening: How do I listen to other ideas and recommendations?
  6. Outside ideas: How do I integrate outside ideas to improve things?
Experimentation list
  1. Milestones: How do I set achievable milestones in the engagement?
  2. Focus: How do I support people to stay focused on their main responsibilities?
  3. Learning: How do I communicate to others that failing is a good opportunity to learn?
  4. Environment: How do I create an environment where people are not afraid to fail, but want to learn?
  5. How do I challenge myself with minor initiatives?
Recognition list
  1. Trust: How do I encourage trust within the team?
  2. Collaboration: How do I promote collaboration within the team?
  3. Caring: How do I show people that I care about them and their work?
  4. Knowledge sharing: How do I encourage people to share their knowledge?
  5. Support: How do I encourage people to offer help to others?
Celebration list
  1. Empowering: How do I empower my team to work better?
  2. Freedom: How do I increase the freedom of the team?
  3. Work distribution: How do I distribute tasks to the strengths of the people?
  4. Training: How do I train the team to build up their knowledge and skills?
  5. Questioning: How do I focus on questions instead of giving answers?
Coaching list
  1. What are you thinking about now?
  2. What else can you think of here?
  3. What struggles are you having at the moment?
  4. What do you (really) want?
  5. What can I assist you with?
  6. What are you giving up when saying yes or no? (this or that)
  7. What do you consider to be the most useful form discussed now?

Communication series

Elicitation list
  1. What are the software solutions currently in use?
  2. How do you use these software solutions?
  3. What is the level of user satisfaction with these software solutions?
  4. What did you do to improve the use of online collaboration software?
  5. What is your approach to reducing the costs of online collaboration software?
  6. What is your approach to standardizing the use of online collaboration software?
  7. Which online collaboration software solutions are planned for implementation?
  8. Which online collaboration software solutions were decommissioned last time?
  9. What are the online collaboration solutions used by affiliated businesses?
  10. What are the online collaboration solutions used by client businesses?
Meeting list
  1. What is our use case?
  2. What is the normal number of participants?
  3. What is the maximum number of participants?
  4. What is the normal duration?
  5. What is the maximum duration?
  6. How do we prepare?
  7. How do we invite people?
  8. What is the structure?
  9. How do we take notes?
  10. How do we follow up?
Workshop list
  1. What is our use case?
  2. What is the normal number of participants?
  3. What is the maximum number of participants?
  4. What is the normal duration?
  5. What is the maximum duration?
  6. How do we prepare?
  7. How do we invite people?
  8. What is the structure?
  9. How do we take notes?
  10. How do we follow up?
Training list
  1. What is our use case?
  2. What is the normal number of participants?
  3. What is the maximum number of participants?
  4. What is the normal duration?
  5. What is the maximum duration?
  6. How do we prepare?
  7. How do we invite people?
  8. What is the structure?
  9. How do we take notes?
  10. How do we follow up?
Meetup list
  1. What is our use case?
  2. What is the normal number of participants?
  3. What is the maximum number of participants?
  4. What is the normal duration?
  5. What is the maximum duration?
  6. How do we prepare?
  7. How do we invite people?
  8. What is the structure?
  9. How do we take notes?
  10. How do we follow up?
Email list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
Asynchronous messaging list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
File collaboration list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
Corporate social network list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
Wiki list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
Database list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
Text chat list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
Web conference list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
PSTN call list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?
Virtual town hall list
  1. What is our use case?
  2. What is our software solution?
  3. What is the normal number of participants?
  4. What is the maximum number of participants?
  5. What is the average duration?
  6. What is the maximum duration?
  7. What is our standard structure?
  8. What are our tone and voice?

Meeting series

Facilitator preparation list
  1. What is the scope of the workshop?
  2. What is the planned duration?
  3. What is the number of participants?
  4. What is the collaboration model?
  5. What is the expected output?
Team preparation list
  1. What is the expected time to prepare the workshop?
  2. How do we learn about the workshop methodology?
  3. How do we prepare for the workshop?
  4. How do we generate ideas for the workshop?
  5. What do we have to brainstorm in preparation for the workshop?
Reading list
  1. What is the average length of the documents we have to read?
  2. What time do we need to read all the documents?
  3. How do we gather questions on the documents to be read?
  4. How do we collect feedback on the documents to be read?
Presentation list
  1. What time do we plan to present?
  2. How do we include questions from the audience?
  3. How do we collect feedback on the presentation?
Discussion list
  1. How do we arrange the interventions during the discussion?
  2. How long do we plan to discuss in general?
  3. What should be the average duration of a contribution?
  4. What should be the maximum duration of a contribution?
  5. How do we keep contributions concise?
  6. How do we align on facts?
  7. How do we align on opinions?
Decision-making list
  1. How do we make decisions?
  2. What is our procedure to make decisions?
  3. How do we lead a discussion to a decision?
  4. How do we include everyone in the room in the decision-making procedure?
  5. How do we collect feedback on our decisions?
  6. How do we disagree and commit?
Results documentation list
  1. How do we document our results?
  2. What is the software solution to collect our results?
  3. What is the format of our documentation?
  4. What is the content structure?
  5. What is our tone and style?
Sharing list
  1. What is the audience we share our results with?
  2. What are our online communication channels?
  3. What are our offline communication channels?
  4. How do we process questions from the audience?
  5. How do we collect feedback from the audience?

Learning series

Content model list
  1. Who is the audience of the content?
  2. What is the use case for the learning initiative?
  3. What is the use case for the standard content model?
  4. What software application do we use to store the knowledge?
  5. What is the standard content format and structure?
  6. What are the exceptions to this standard format and structure?
  7. How do we communicate this standard format and structure?
  8. How do we ensure the alignment of this standard format and structure?
Content collection list
  1. How do we collect useful written information?
  2. How do we collect tacit knowledge?
  3. How do we clean sensitive information?
  4. How do we collect knowledge in our daily work?
  5. Which special events can we collect knowledge at?
  6. How do we distribute ownership of our content pieces?
  7. How do we collaborate on our content?
Content creation list
  1. How do we cooperate?
  2. How do we collaborate?
  3. How do we communicate?
  4. How do we meet in small groups?
  5. How do we meet in large groups?
Content quality list
  1. What is the required level of content quality?
  2. What is our approach to quality vs. quantity?
  3. What is our required initial quality?
  4. What is our required quality for re-use?
  5. How do we improve the quality of our content?
  6. How do we continually improve our content?
  7. What are our quality checks/gates?
  8. How do we involve more people in content quality improvement?
Content navigation list
  1. What is the navigation model?
  2. What is our approach to labels and tags?
  3. What additional metadata do we have to include?
  4. How do we search our content?
  5. How do we ensure interoperability with different software solutions?
  6. How do we ensure interoperability with future software solutions?
  7. What are the decision rights to change the content once archived?
Content structure list
  1. What is the standard article structure?
  2. How do we use categories and sub-categories?
  3. How do we use header 1?
  4. How do we use header 2?
  5. How do we use header 3?
  6. How do we further develop this structure?
  7. How do we test new content structure approaches?
  8. What is the right amount of text per content piece?
Content style list
  1. What primary language do we use?
  2. What translations do we have to produce?
  3. What is our sentence structure?
  4. What is our writing style?
  5. How do we use industry jargon?
Content distribution list
  1. Who is the additional audience of our content?
  2. How do we distribute our content?
  3. How do we ensure a proper level of quality before distribution?
  4. What are the content quality checks before distribution?
  5. What are our online distribution channels?
  6. What are our offline distribution channels?
  7. How do we provide support to users?
Content sharing list
  1. Who is our audience to share our content with?
  2. What is the use case for sharing our content?
  3. What are our online channels?
  4. What are our offline channels?
  5. What are our quality requirements to share content externally?
  6. How do we select the content to be shared?
  7. How do we collect feedback?
  8. How do we answer the questions of our defined audience?
  9. How do we react to feedback and questions from readers outside of our audience?
Content feedback list
  1. Who provides feedback to us?
  2. How do we collect feedback?
  3. Which meeting formats could improve the quality of our content?
  4. How do we invite people to provide feedback?
  5. What is the preferred seniority to provide feedback?
  6. Who is our target community to discuss our content?
  7. How do we discuss our content?
  8. How do we support out-of-the-box thinking?
Content update list
  1. What is our release system?
  2. What is our release cycle?
  3. How do we update the content on our publishing system?
  4. How do we update already distributed content?
  5. How do we extend existing content pieces?

Community series

Internal Communities of Practice list
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
Internal Communities of Innovation List
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
Internal Communities of Interest List
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
Internal Communities of Place List
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
External Customer Communities List
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
External Partner Communities List
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
External Supplier Communities List
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
External Competitor Communities Worksheet
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?
External Startup Communities Worksheet
  1. Who is the target group of these communities?
  2. What is the case for these communities?
  3. How do we structure these communities?
  4. How do we communicate in these communities?
  5. How do we cooperate in these communities?
  6. How do we collaborate in these communities?
  7. What is our approach to meetings?

Positioning series

Customer Definition List
  1. What is the target size of the customer organization?
  2. What is the target customer's innovation capability?
  3. What are the customer's knowledge and skills?
  4. What is the customer's market/industry?
Customer's Decision-maker List
  1. What is the position inside the customer organization?
  2. What is the available budget?
  3. What is the age of the company?
  4. What are the intellectual capabilities?
  5. What is their experience with existing solutions?
  6. What is their willingness to improve and innovate?
  7. What is their experience with consultants?
  8. What are their challenges?
  9. What are their goals?
  10. What is their willingness to change the status quo?
  11. What is the available time to work on the challenge?
  12. What are the constraints to buying solutions?
Job and Outcomes List (of the customer)
  1. What is the job-to-be done?
  2. What are the outcomes of the job-to-done?
Customer Experience with Existing Solutions List
  1. What is the compared existing solution?
  2. What is the selection experience?
  3. What is the purchasing experience?
  4. What is the collaboration experience?
  5. What is the adoption experience?
  6. What is the recommendation to other potential customers?
  7. What is the replacement experience?
Complexities with Existing Solutions List
  1. What is the compared existing solution?
  2. What is the complex variety?
  3. What are expensive benefits?
  4. What are manual processes/steps?
  5. What are orchestration challenges?
  6. What are sales intermediaries?
  7. What is complex technology?
  8. What are other features overshooting the customer demands?
Existing Solutions List
  1. What are the existing physical product solutions?
  2. What are the existing intangible service solutions?
  3. What are the existing content solutions?
  4. What are the existing software solutions?
  5. What are the existing platform solutions?
  6. What are the most relevant existing solutions?
Reasons for Non-Consumption List
  1. What are the "no skills" reasons for non-consumption?
  2. What are the "no money" reasons for non-consumption?
  3. What are the "no access" reasons for non-consumption?
  4. What are the "no time" reasons for non-consumption?
Previous Attempts at Solving the Challenge List (from the customer perspective)
  1. What is the job-to-be-done? (copied from above)
  2. What are the failures of the value proposition?
  3. What are the failures of the price?
  4. What are the failures of complexity?
  5. What are the failures of functionality?
  6. What are the failures of time-consuming use cases?
Previous Attempts at Solving the Challenge List (from the vendor's/provider's perspective)
  1. What is the job-to-be-done? (copied from above)
  2. What are the failures of the value proposition?
  3. What are the failures of the price?
  4. What are the failures of complexity?
  5. What are the failures of functionality?
  6. What are the failures of time-consuming use cases?
  7. What are the failures of target client selection?
  8. What are the failures of copycatting by incumbents?
Solution List
  1. What is the solution?
  2. What is the purchasing process?
  3. What is the consulting process?
  4. What is the internal operating model?
  5. What is the incorporation of the customer?
  6. What is the core competency of the vendor?
Solution Components List
  1. What is the physical product component?
  2. What is the intangible service component?
  3. What is the content component?
  4. What is the software component?
  5. What is the platform component?
  6. What is the focus of the solution?
Strategic Five Forces List
  1. What is the rivalry inside the market?
  2. What is the bargaining power of the buyers?
  3. What is the bargaining power of the suppliers?
  4. What is the threat of new entrants?
  5. What is the threat of substitutes?
Strategic SWOT List
  1. What is the job-to-be-done? (copied from above)
  2. What are the internal strengths?
  3. What are the internal weaknesses?
  4. What are the external opportunities?
  5. What are the external threats?
Value Proposition List
  1. What is the "commodity" value of the solution?
  2. What are the operational improvements?
  3. What is the change from external sourcing to do-it-yourself?
  4. What are time savings?
  5. What are money savings?
  6. How does the customer organization learn?
  7. What are social gains? (e.g., community building)
Buying Challenges List (of the new solution)
  1. How do we solve the "no skills" reasons for non-consumption?
  2. How do we solve the "no money" reasons for non-consumption?
  3. How do we solve the "no access" reasons for non-consumption?
  4. How do we solve the "no time" reasons for non-consumption?
Proposition Simplification List
  1. What is the compared solution?
  2. How do we simplify the handling? (ease of use)
  3. How do we increase the usefulness?
  4. How do we increase the aesthetics?
  5. How do we simplify the purchasing process?
  6. How do we increase the quality?
  7. How do we add customization options?
Price Simplification List
  1. What is the compared solution?
  2. How do we subtract features?
  3. How do we reduce the variety?
  4. How do we add cheap benefits?
  5. How do we automate?
  6. How do we orchestrate?
  7. How do we co-opt the customers?
  8. How do we sell directly?
  9. How do we use simpler technologies?
  10. How do we scale up internationally?
Unique Components List
  1. What are the unique physical product components?
  2. What are the unique intangible service components?
  3. What are the unique content components?
  4. What are the unique software components?
  5. What are the unique platform components?
Competitive Advantage List
  1. What is the brand advantage?
  2. What is the proprietary technology?
  3. How do we create network effects?
  4. How do we scale the business model?

Monopoly series

Brand Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Proprietary Technology Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Network Effects Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Positioning Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Circumstances Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Regulatory Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Speed of Serving Emerging Needs Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Incumbent Inertia Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
New Capabilities Monopoly List
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?
Professional Services Engagement Format Monopoly Lis
  1. What is the goal?
  2. What is the view of the customers?
  3. What is the visibility to the competitors?
  4. What is the position of the true competitors?
  5. What is the pricing approach?

Service productization series

Elicitation List
  1. How do the clients buy your services?
  2. How do your competitors structure their offerings?
  3. What are the complexities of your service engagements?
  4. How did your competitors try to simplify their offering before?
Offering List
  1. What is the name of the service offering?
  2. What is the offering structure?
  3. What is the engagement format?
  4. What are the offering categories?
  5. What is the usual engagement duration?
  6. What are the required resources for engagement execution?
  7. What are the required resources for engagement preparation?
  8. What is the pricing structure?

Pricing series

Physical Asset Solution List
  1. What are the solution modularization practices?
  2. What are the production outsourcing practices?
  3. What are the production offshoring practices?
  4. What are the practices to determine the typical buying interval for the solution?
  5. What are the practices to determine complementary solutions?
  6. What are the pricing system design practices?
  7. What are the financing practices? (e.g., leasing, renting)
  8. What are the stocking system practices? (eg., large stock, on-demand production)
  9. What are the product life cycle practices?
  10. What are the stock reduction practices?
Physical Asset Solution Leasing List
  1. What are the financing contract practices?
  2. What are the payment terms practices?
  3. What are the production and logistics optimization practices?
  4. What are the all-inclusive / unlimited plan practices?
  5. What are the financing partnering practices? (e.g., commercial bank)
  6. What are the product lifecycle practices?
  7. What are the practices to lower objections on purchasing with financing?
  8. What are the practices to adapt the pricing system to an output-oriented system? (e.g., GE power by the hour)
Intangible Service Solution List
  1. What are the service packaging practices?
  2. What are the service operations practices?
  3. What are the practices to limit the variability of the customer demands?
  4. What are the practices to offer hourly packages to serve variable demands?
  5. What are the practices to charge for the output?
  6. What are the practices to package the service with other solution types? (e.g., physical asset product solution)
  7. What are the practices to create a recurring revenue business?
  8. What are the systematization, standardization, modularization, and automation practices?
Content & Software Solution Licensing List
  1. What are the solution licensing practices?
  2. What are the solution packaging practices?
  3. What are the practices to sell the solution as a physical product? (e.g. book)
  4. What are the arguments for the high upfront costs?
  5. What are the solution evaluation practices for the users?
  6. What are the practices for selling upgrades after some time?
Content & Software Solution Subscription List
  1. What are the subscription pricing system design practices?
  2. What are the practices to change to a subscription pricing system?
  3. What are the subscription selling practices?
  4. What are the regular update argument practices?
  5. What are optimal pricing cycle practices? (e.g. monthly vs. yearly)
  6. What are the possible pricing increments? (e.g., users, hours, physical assets)
  7. What are the customer churn counter practices?
  8. What are the trial period practices?
  9. What are the customer adoption support practices?
  10. What are the self-service design practices?
Transaction Commission List
  1. What are the transaction commission practices?
  2. What are the chicken-or-egg problem-solving practices?
  3. What are the commission fee estimation practices?
  4. What are the money flow design practices?
  5. What are the practices to let users interact freely on the platform?
  6. What are the practices to offer additional value to keep the participants on the platform?
  7. What are the discount practices for heavy users?
  8. What are the B2B exchange practices?
Advertising List
  1. What are the practices to charge for advertising?
  2. What are the standard ad network practices? (e.g. Google Ads)
  3. What are the individual ad network design practices?
  4. What are the practices to increase the number of shown/clicked ads?
  5. What are the practices to increase the number of shown ads?
  6. What are the practices to acquire enough users to fund the solution development?
  7. What are the user acquisition practices?

Referral series

Elicitation List
  1. Who are the current customers?
  2. Who are the target customers?
  3. What are the current topics for potential customers?
  4. How does the interaction with the customers work?
  5. How are the customers clustered?
  6. What are the future topics for customers and new prospects?
  7. Who are the potential referrals?
  8. How do customers and their referrals communicate with each other?
  9. How do customers and their referrals work together?
  10. What are the information materials to support the customer for referral communication?
Customer Talkers List
  1. What is the persona?
  2. What is our relationship?
  3. What is our reach and influence?
  4. What are the topics to talk about?
Employee Talkers List
  1. What is the persona?
  2. What is our relationship?
  3. What is our reach and influence?
  4. What are the topics to talk about?
Fan Talkers List
  1. What is the persona?
  2. What is our relationship?
  3. What is our reach and influence?
  4. What are the topics to talk about?
Professional Talkers List
  1. What is the persona?
  2. What is our relationship?
  3. What are our reach and influence?
  4. What are the topics to talk about?
Identification of Talkers List
  1. What is the right passion of the talkers?
  2. What is the right credibility of the talkers?
  3. What are the right connections of the talkers?
  4. What are the right opportunities to spot the talkers?
General Topics List
  1. What are the topics to talk about?
  2. What are the customer services specialties to talk about?
  3. What are the crazy things to talk about?
  4. What are the altruistic activities to talk about?
Offering Topics List
  1. What are the offerings to talk about?
  2. What is the noteworthy uniqueness?
  3. What is the customer experience to talk about?
  4. What are the corresponding marketing and sales activities?
  5. How do we structure the overall viral campaign?
  6. What is the free knowledge to be shared?
  7. What are the possible public relations stunts?
Talker Support Package List
  1. Who is the target audience?
  2. What is the content?
  3. How do we create the content?
  4. What are the channels for sharing?
Case Study Content List
  1. Who is the target audience?
  2. What is the content?
  3. How do we create the content?
  4. What are the channels for sharing?
Educational Content List
  1. Who is the target audience?
  2. What is the content?
  3. How do we create the content?
  4. What are the channels for sharing?
Do-it-yourself Handbook List
  1. Who is the target audience?
  2. What is the content?
  3. How do we create the content?
  4. What are the channels for sharing?
Commercial Content Samples List
  1. Who is the target audience?
  2. What is the content?
  3. How do we create the content?
  4. What are the channels for sharing?

Email marketing series

Flow List
  1. What are the possible email marketing use cases?
  2. What are the email marketing budget practices?
  3. What is the required knowledge level of the email marketing team?
  4. What is the required size of the email marketing team?
  5. What is the required skill set of the email marketing team?
Style & Tone List
  1. What is the language of the audience?
  2. What are the email campaign tone and voice practices?
  3. What are the email campaign writing style practices?
  4. What are the practices to use consistent tone and voice?
Software List
  1. What are the email marketing software solution requirements?
  2. What are the possible email marketing software solutions?
  3. What are the email marketing software solution learning & training practices?
  4. What are the email marketing software solution access practices?
Schedule List
  1. What is the frequency of transactional emails?
  2. What is the frequency of engagement email campaigns?
  3. What is the frequency of promotional email campaigns?
List Collection List
  1. What are the subscription practices?
  2. What are the subscription practices through the website?
  3. What are the subscription practices through social media?
  4. What are the subscription practices through the employees?
  5. What are the opt-in practices?
Segmentation List
  1. What are the demographics segmentation practices?
  2. What are the geographic segmentation practices?
  3. What are the solution segmentation practices?
  4. What are the past purchase segmentation practices?
  5. Are there any other segmentation practices?
Unsubscription Procedure List
  1. What are the unsubscription practices?
  2. What is the feedback on unsubscription practices?
  3. What are the alternatives offered to subscribers who want to unsubscribe?
  4. What are the re-engagement practices?
Text List
  • Define our pre-writing procedure.
  • Define our writing procedure.
  • Define our editing procedure.
  • Define our spell-check tool.
  • Define the personalization approach.
Design List
  • Define the email campaign template.
  • Choose the font family and size of our email campaigns.
  • Define the visualization elements of our email campaigns.
  • Define the additional visualization content to add.
  • Define the branding approach of the email campaign.
CTA List
  • Define the purpose of the CTA.
  • Write the CTA content.
  • Define a call to action placement.
  • Define the CTA design.
  • Test CTA.
Lead Magnet List
  • Define the lead magnet.
  • Define the content for a lead magnet.
  • Define the platform to share the lead magnet.
  • Add the lead magnet dispatch approach.
Test Preparation List
  • Define the tools for the A/B test.
  • Define the list of A/B tests.
  • Define the list of variables for the A/B test.
  • Define performance indicators for the A/B test.
Subject Line Test List
  • Define the format of the subject line A/B test.
  • Define the subject line group A for the A/B test.
  • Define the subject line group B for the A/B test.
  • Define the timing for the subject line A/B test.
  • Define the KPIs for the subject line A/B test.
Design Test List
  • Define the format of the template design A/B test.
  • Define the template design group A for the A/B test.
  • Define the template design group B for the A/B test.
  • Define the timing for template design A/B test.
  • Define the KPIs for the template design A/B test.
Schedule Test List
  • Define the format of the schedule A/B test.
  • Define the schedule group A for the A/B test.
  • Define the schedule group B for the A/B test.
  • Define the timing for the schedule A/B test.
  • Define the KPIs for the schedule A/B test.
Reporting List
  • Define the tool for the email reports.
  • Define the format of email reports.
  • Define the roles of our email analytics specialist.
  • Define the frequency of the email reports.
Performance Measurement List
  • Define the open rate of the email campaigns.
  • Define the click-through rate of the email campaigns.
  • Define the conversion rate of the email campaigns.
  • Define the email sharing rate of the email campaigns.
Sales Measurement List
  • Define the website traffic from the email campaigns.
  • Define the time on the website from the email campaigns.
  • Define the time before purchase from the email campaigns.
  • Define the sales rate of the email campaigns.
  • Define overall ROI.
Measurement List
  • Define the list growth rate.
  • Define the number of unengaged subscribers.
  • Measure the number of new leads generated.
  • Measure the cost per lead.

Freelance consulting series

Assessment List
  • What makes you happy?
  • What drives you?
  • What are your goals in life?
  • What are your core values & beliefs?
  • What is your core knowledge?
  • What skills are a disadvantage for you?
  • What is your personal/educational/working experience?
  • What is your satisfaction with your current job?
  • What is your dream job?
  • How much money do you want to make in the long term?
  • What were your past efforts to build a personal brand?
  • Who has supported you in building a personal brand?
  • Who supports you today in building a personal brand?
Personal assets - Experience
  • Determine the person related to the professional experience.
  • Determine the educational experience.
  • Determine the professional experience.
  • Determine the side hustle experience.
Personal assets - Current and future state of business
  • Determine the current business situation.
  • Determine the future business direction.
  • Determine the main challenges of the business situation.
  • Determine the root cause of the challenge.
  • Determine the primary lever for change.
Personal assets - Role models
  • Determine the role model.
  • Determine the external perception of the role model.
  • Determine the role model's best practices.
  • Determine the approach of keeping track of the role model.
Business model - Personal mission
  • Determine the inspiration.
  • Determine the core values.
  • Determine the life footprint.
  • Determine the vision.
  • Determine the mission.
  • Determine the person's job-to-be-done.
Business model - Target clients
  • Determine the target market.
  • Determine the challenges of the target clients.
  • Determine the decision-maker.
  • Determine the available budget of the target clients.
Business model - Job-to-be-done
  • Determine the job-to-be-done of the target clients.
  • Determine the target clients' core outcomes.
  • Determine the competitors and their existing solutions.
Business model - Value proposition
  • Determine the "commodity" value.
  • Determine the unique value proposition.
  • Determine the monopoly. (view of clients | visibility to competitors | true competitors | pricing approach)
  • Determine the proposition simplification.
  • Determine the price simplification.
  • Determine the time savings.
  • Determine the money savings.
  • Determine the social value.
Business model - Core assets
  • Determine the brand statement / tagline / slogan.
  • Determine the elevator pitch.
  • Determine the tangible core assets. (i.e. intellectual property, retaining clients)
  • Determine the physical products.
  • Determine the intangible services.
  • Determine the content.
  • Determine the software.
  • Determine the platform (network).
  • Determine the purchasing process.
  • Determine potential substitutions by technology.
Business model - Personal network
  • Determine the group of people to market together.
  • Determine the shared values.
  • Determine the sponsors/promoters.
  • Determine additional external collaborators.
  • Determine the internal value proposition.
  • Determine the client's value proposition.
  • Determine the amount of time to invest.
Business model - Feedback
  • What do you think about my analysis of my past?
  • What do you think about my future aspirations?
  • What is your advice to get the job done?
  • What do you think about my unique value proposition?
  • What do you think about my influence on others' lives?
  • What do you think about my life footprint?
SWOT - Strengths
  • Determine the value strengths.
  • Determine the passion strengths.
  • Determine the knowledge strengths.
  • Determine the skill strengths.
  • Determine the experience strengths.
  • Determine the appearance strengths.
  • Determine the network strengths.
SWOT - Weaknesses
  • Determine the value weaknesses.
  • Determine the passion weaknesses.
  • Determine the knowledge weaknesses.
  • Determine the skill weaknesses.
  • Determine the experience weaknesses.
  • Determine the appearance weaknesses.
  • Determine the network weaknesses.
SWOT - Opportunities
  • Determine the family opportunities.
  • Determine the friends opportunities.
  • Determine the local community opportunities.
  • Determine the employment opportunities.
  • Determine the people network opportunities.
  • Determine technology opportunities.
  • Determine industry trend/competition opportunities.
  • Determine additional opportunities.
SWOT - Threats
  • Determine the family threats.
  • Determine the friends threats.
  • Determine the local community threats.
  • Determine the employment threats.
  • Determine the people network threats.
  • Determine technology threats.
  • Determine industry trend/competition threats.
  • Determine additional threats.
Content - Internal use case
  • Determine the personal growth use case.
  • Determine the self-marketing use case.
  • Determine the knowledge (research) use case.
  • Determine the (writing) skills use case.
  • Determine the money use case.
  • Determine the people networking use case.
  • Determine the societal use case.
Content - Target audience use case
  • Determine the target audience.
  • Determine the learning use case.
  • Determine the entertainment use case.
  • Determine the opinionating use case.
  • Determine the networking use case.
  • Determine the money use case.
  • Determine the time-saving use case.
Content - Writing style and content structure
  • Determine the intellectual capabilities of the readers.
  • Determine the language(s) of the readers.
  • Determine the article structure.
  • Determine the length of the articles.
  • Determine the writing style.
Content - Feedback by the target audience
  • Do you understand the topic?
  • Do you understand the writing style?
  • Do you understand the wording?
  • Do you know about other articles on this topic?
  • How will you use this article?
  • Who will you share this article with?
  • What are your remaining open questions?
Spread the word - Personal website
  • Determine the job-to-be-done.
  • Determine the topic.
  • Determine the tone and style.
  • Determine the time to invest in the website.
  • Determine the domain and website service and plan.
  • Determine the typical story of a website visitor.
Spread the word - Social media
  • Determine the primary online social network
  • Determine the job-to-be-done of the social media activities.
  • Determine the approach to find more friends on social media.
  • Determine organizations to follow on social media.
  • Determine the type of content to be shared.
  • Determine the approach to monitor the brand.
Spread the word - Webinars
  • Determine the job-to-be-done of the webinars.
  • Determine audience.
  • Determine the duration.
  • Determine the structure.
  • Determine the webinar software tool.
  • Determine the shareable content.
Spread the word - Community
  • Determine the target community member.
  • Determine the job-to-be-done of the community.
  • Determine the community activities.
  • Determine the events to attend.